Arrière-Garde Blog
How is the UK Art Audience looking Like Today? On ‘Metroculturals & ‘Experience Seekers’
To thrive, an art business needs to know who their clients are and what collectors are after. Today’s society changes at a speedy pace and there is no way for an art gallery to ride the wave of uniqueness and innovation without knowing the preferences, habits, deepest concerns and aspirations of those who consume art and culture. Awareness of the key features of the art market cannot be limited to an interest in art economics and to the reading of reports on global/local sales trends; indeed, understanding the social factors behind statistics is paramount and at Arrière-Garde we pay great attention to the human element through which numbers are generated. As we are based in London, we want to share our knowledge of the art demographics in the UK.
Sustainability is a digital-savvy Millennial & Gen Z concern, so Why not More Sustainable Art Around to Buy Online???
Through our social and demographics line of research, we have discovered that - according to ‘Deloitte Global 2021’, which offers an extremely interesting Millennial and Gen Z Survey - the youngest generations are ‘deeply concerned about climate change and the environment. More than 4 in 10 Millennials and Gen Z agree that we have already hit the point of no return when it comes to the environment and that it’s too late to repair the damage. However, a majority are optimistic that people’s commitment to take personal action to address environmental and climate issues will be greater post-pandemic’.i Another key finding of this survey is that these generations are aware that certain businesses have more impact than others on the environment and that their buying decisions have been determined by such awareness.