There has been a growth in collectors who are Millennials and Gen Z and are super high-tech. A new generation of art collectors and buyers has not only emerged, but also taken the lead and is setting the trends of digital purchase.

All in all, at a global level, today 21% of buyers prefer to buy art online and this preference goes up with younger generations: 78% of Millennial collectors in the most developed nations bought art online, versus 40% of collectors from all age groups.

80% of Millennial art buyers go to Instagram to discover new artists and pieces of art that are available to buy. Yet 23% of Millennials had never bought an artwork in a gallery, auction, or fair prior to buying art online!!

The more we talk to young art collectors, the more we find out how they despise the snobbery of the white cube, the type of pretentious crowd they think they find there, and how they find the traditional art system obsolete and out of touch. Staggeringly, 79% of millennials said they had purchased artwork online more than once within the past year. And this is a trend that is here to stay!

At Arriere-Garde, we want to address and satisfy the demands of a tech-savvy and sustainability aware new generation of leading art buyers.

Art is increasingly seen as a part of an aspirational lifestyle and a way of expressing identity, behavioural paths, sense of belonging to a particular ‘social tribe’, and to communicate social values, ethics and politics – particularly contemporary art.

The ethos of Arriere-Garde and its associate artists is to allow Millennials and Gen Z to express their sense of urgency for a better and sustainable society, and their identity as agents of planet Earth preservation through the art they buy.

DISCOVER MORE ON HOW OUR ARTIST ROSTER ADDRESSES THE NEEDS OF THIS TECH-SAVVY AND ECOLOGICAL ART COLLECTORS ON OUR INSTAGRAM !

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