Arrière-Garde Blog
A RADICAL SHIFT TOWARDS THE END OF THE ‘WHITE CUBE’!
Forces creating radical paradigmatic shifts in art and society have been at play for quite some time and they are revolutionising the way of showcasing and selling art. This means that the art system has been shaken out of its comfort zone and forced to modernise. The 21st century Modernity is here to stay!
Artists as true innovators have been responding to the new paradigms for years now, creating art highly responsive and merged with the tech and digital world: and at the forefront of creative innovation we see a production pullulating with artificial intelligence (AI) art, NFTs and artworks made in the METAVERSE.
How do Gen-X, Millennials and Gen-Z differ from the older and more traditional generations of art collectors, such as the affluent Baby-Boomers?
At Arriere-Garde, we know that particularly Millennials and Gen-z’s behaviour greatly differs from that of the Silent Generation and the Baby Boomers, who although have a much higher budget and can afford top-segment six-figures artworks, are resistant to online buying.